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Get Social With Your Recruiting Practices

Social recruiting, via social media sites, will change the face of hiring from here on out. This is not only a real way to recruit and hire, it is actually one of the most popular ways today to weed through prospective employees and find the right fit for your company.

Many companies are having difficulty recruiting, even in our tough economy, because they are not utilizing all the tools that are available to them. Using social software allows you to recruit more effectively in today’s market.

As Katy Stewart of the Houston Business Journal puts it, nearly all hiring managers are looking to social media profiles during the hiring process. It can make hiring managers’ lives easier as they can truly see how a candidate is, outside of the interview chair.

In Stewart’s article, she quotes Ian Avington, the career services director of Everest Institute, at Houston Bissonnet, who says that, “Social features can be useful during a job search, allowing users to tap into myriad networks and uncover connections and opportunities.” Avington added, “But if used incorrectly, social media can also hurt the success of job searchers and prevent potential career opportunities.”

Avington notes that about 98 percent of companies today are using social recruiting to monitor social media profiles of their applicants.

Hiring managers and recruiters need to keep in mind that in order to stay modern and keep up with social recruiting and hiring methods, they need to utilize the best types of technology and latest platforms out there to find and cultivate talent. An integral type of this technology, one that is evolving, is the Applicant Tracking System. This social recruiting software simplifies the hiring process. It allows companies to customize the system to match their workflow, and it easily promotes your available jobs through job boards and other aspects of social features. You can also review resumes and hire qualified talent, tracking every step along the way.

The benefits of the Applicant Tracking Systems go way beyond simply tracking applicants. Companies can also integrate background checks into the system, social recruiting software features, career planning, and even performance reviews and management after the applicant is hired. Companies, most specifically the human resources department, can track a new hire from the application phase through performance reviews. This will allow hiring managers to track their success, and see what type of impact social media recruiting is having on their business.

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