Home > hiring tips, hr, small business, social media hiring > How To Extend Your Company’s Hiring Reach

How To Extend Your Company’s Hiring Reach

social recruitingOne of the hardest things to do within your job is to fill open jobs. Whether your company has an actual location or is based online, you will find that it’s important to find qualified individuals as well as individuals who want to work for your company. If you aren’t one of the biggest names, you may need to convince people that they want to come work for you – and this is why you will need to extend the hiring reach of your company.

Whether you are recruiting on your own or using a recruiter, you need to make sure you have enough candidates to make good hiring moves for your company. Once you get all of the candidates loaded into an applicant tracking system, you can then find individuals who meet all of your needs.

The first thing you have to come to terms with is that posting a job does not guarantee traffic. Just as your marketing department will tell you that they have to drive traffic to the company website, you have to drive traffic to the job postings.

Accounting Today offers a variety of suggestions, including promoting the job posting on social media. There are a lot of business professionals on the social media sites today. Despite this, there are a lot of firms who are not using social media sites to reach out to professionals. LinkedIn profiles are a big one, though it can also be done with a business page on Facebook and a handle on Twitter.

Once you get started on the social media sites, you will want to keep up the communication with the goal of social media recruiting efforts . Talk not only of the job opening but of your company and why people would want to work there. If you have cutting edge technology, let people know. Your social media discussions can work twofold – helping you promote your company and the open job positions.

Social advertising is another thing to look into. You can target people better with LinkedIn and Facebook and it is much less expensive than traditional print advertising. This means you get a better ROI as long as you are using the right geographic area and paying attention to the keywords.

If you take the time to optimize your career landing page and the job descriptions with keywords, you can get more hits. Think about what people would use in a search engine to look for jobs – and then include those within your website.

You have a network of friends and business associates. These should not be forgotten when you are extending the reach of your hiring methods. Post some job positions and then ask people to share the link and retweet and do whatever else it is that they do.

Your HR efforts are only as good as your reach. Extend your reach and watch how much easier it is to recruit.

 

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